Displaying Posts 64 to 70

Posted by Adam Veitch on September 1, 2013

Web Builds – Triple Filtered for Quality

We’re all about developing and refining our product so that it oozes the quality expected from a world-class agency. Like a good interior designer or a loving parent would, we like to stand back and take pride in our achievement. For us (I feel this particularly as a Project Manager) there is an immeasurable sense…

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Posted by charlotte on August 30, 2013

Tone Top Ten: Ch-Ch-Ch-Changes Across the Board!

This past week has been a week of change, change that’s gotten digital marketers everywhere talking! Facebook made it easier for pages to run promotions, Google replaced their Keyword Tool, Buffer added Google+ to their roster and, well, you can discover the rest for yourself if you read on : ) 1. It’s Now Easier…

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Posted by Liam on August 28, 2013

What is “Top of the Funnel” Content?

If you’re talking to us about converting your current web presence into a lead generation machine then the chances are we’ll end up talking inbound marketing, content marketing and “top of the funnel” content. With both inbound and content marketing you’re focusing on developing content that your target audience will consume in return for some contact information. From there you…

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Posted by Anthony Mcloughlin on August 20, 2013

Getting to grips with Conversion Rate Optimisation (using cinemagraphs)

CRO or conversion rate optimisation is becoming more mainstream, partly due to more coverage in digital marketing blogs and partly thanks to the selection of great CRO tools currently available. But CRO isn’t just about changing the colour of a few buttons and expecting to see massive improvements in your conversion rate. You can test…

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Posted by charlotte on August 16, 2013

Tone Top Ten – Twitter Tips, Invasion of Privacy and a Tour Around the TARDIS

It’s been an eventful week in the digital world. Facebook, Gmail and Twitter have all been in the news, while social media, productivity and link building tips have dominated the industry blogosphere. It all provided plenty of reading material for our RSS feeds, and plenty of fodder for this week’s Tone Top Ten! 1. Foolproof Formulas…

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