Co-op Insurance
A fresh approach to digital for Co-op
Tone have been a digital partner for Co-op Insurance for the past four years and we've been responsible for the production on 10+ high profile digital content campaigns, revolving around the 'Hub' environment which houses the full range of content pieces designed to create engagement in the insurance product-set.
A digital content 'Hub'
The brand had a challenge: How to create a home for the digital assets that could be a source of engagement to customers and prospects alike. The Hub launched in 2017 and now is the main touchpoint for visitors arriving from social and CRM, before pushing into the customer buy funnel.
Good Neighbour Guide
In partnership with Neighbourhood Watch, Co-op set out on a mission to find the UKs best neighbour. Now in its third year this piece uses the Co-op brand illustrative style and tells the story of the campaign, a new report which revealed that nearly all Brits think they’re good neighbours. Take a look through the keyhole into neighbour behaviour, reveal what really makes a good neighbour.
Discover a Crossbreed
To help you discover more crossbreeds and to test your knowledge, we've created this handy tool. Choose a breed from each of the menus to find out all you need to know. This is aimed at customers and prospects for Co-op Pet Insurance and it was well received by customers and prospects on both CRM and social.
Launch the Tool →
But wait... that's not all
If we get the chance to run you through the variety of work we've completed on behalf of Co-op we'll be able to give you much more here but needless to say there's a lot of it, all created with the explicit purpose of driving attention to the brand. Book a 30 minute demo and we'll talk you through more.
