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If there’s one stat that makes me froth at the mouth it’s that people consider a 1 or 2% conversion rate to be the norm for websites. Somehow, someone has hoodwinked us unto waving goodbye to 49/50 visitors to our site with a smile on our faces.
What a load of old tosh.
Having watched the evolution of online interaction over the years, primarily with a heavy slant towards SMEs, I’ve seen loads of business owners sign up for a new site and concurrent SEO campaign and be massively underwhelmed by the results – even by hitting these “acceptable” conversion rates.
The truth is, that this two pronged approach to digital marketing is missing arguably its most important leg.
For ages, SEO companies would say that you can’t just “build it and they will come” as leverage to sell their optimisation services, hoping to convince you that actually all you need to do to get the website generating mega sales is to get more traffic to it.
Posted By David Redmond
Dave is the Head of Common Sense, talking sensible strategies for the benefit of customers. Follow him on Twitter @daveredtone