People that use desktop, laptop, tablet and smartphone for internet access rate the tablet as their most important device, followed by laptop and smartphone.
Taking those statistics into account, it’s almost a commercial necessity to provide those visitors with as good an experience as their desktop counterparts – otherwise they’ll be more than happy to find an alternative site that plays nicely with their device! The solution that we provide our clients is to design their sites responsively.
In this context, this means coding the site so that it automatically recognises the type of device being used to browse it and then resizes itself on the fly to deliver a rich experience irrespective of the screen size. Even Google themselves are firmly behind this and recommend that business owners look to create mobile versions of their sites.
That aside, the reality of online life now is that the use of portable devices to consume information on the go is only going to increase. Consider your own browsing habits – do you only access the web through your traditional desktop? If so, you’re now firmly in the minority and given that we are here to help you broadcast your message as far and wide as possible, responsive web design is something we should be talking about.
Give us a call on 01282 686725 if you’d like to chat this through!
Source: Ofcom Research 2014