A commercial necessity
Taking those statistics into account, it’s almost a commercial necessity to provide those visitors with as good an experience as their desktop counterparts – otherwise they’ll be more than happy to find an alternative site that plays nicely with their device! The solution that we provide our clients is to design their sites responsively.
A rich experience, whatever the device
In this context, this means coding the site so that it automatically recognises the type of device being used to browse it and then resizes itself on the fly to deliver a rich experience irrespective of the screen size. Even Google themselves are firmly behind this and recommend that business owners look to create mobile versions of their sites.
We can help you build a commercially successful, market leading responsive site or digital content – we’d love to hear about your project.
Desktop only users are now the minority
The reality of online life now is that the use of portable devices to consume information on the go is only going to increase. Consider your own browsing habits – do you only access the web through your traditional desktop?
Our design & build process
It starts with understanding your audience
Our approach is centred on providing the best possible environment for your specific buyer personas. To that end, we map out the worldview, desires and objectives for each of your key client personas.
Site structure planning
We’ll then create a site structure which identifies the pages required to support the user on their journey, identifying the stage of the ‘information lifecycle’ a visitor sits within.
We would then look to develop sketches for pages which signpost into your key site areas.
Wireframing & moodboarding
We insist on a pre-design-phase consultation with your lead designer, in which we would review the site structure and journeys and construct a suitable layout with simple wireframe structures.
These two aspects (aesthetics + clarity of structure) are then combined to develop an initial conceptual design.
Design & build
Once wireframing is complete, representative imagery and placeholder content will be inserted to provide a more “real world” look and feel and these concepts will be submitted to your project staff for review and comment.
Unlimited revisions to these pages are within the scope of this tender until they are signed off as complete.
Featured Responsive Projects
From their initial pitch, Tone were professional, motivated and highly competent. Excellent responsiveness to questions, when raised. I’d certainly use this agency again!