PPC Management

The quest to maximise the potential of PPC and utilise remarketing to its fullest begins with a solid PPC strategy and an eye on the prize.

PPC – an acronym for Pay Per Click (if you didn’t know already) allows you to advertise in the shaded area on the first pages of search engine results. Your short ad will appear when your targeted keywords match the searching query.

There is no doubt PPC has the potential to be the one of the most efficient methods of advertising out there – in terms of cost, you only pay for when an interested prospect clicks on your advert and enters your website. The more common scenario however is one of waste, overspending and misunderstanding.

Our PPC Consultancy and management begins with a well thought out strategy.  A solid PPC strategy should be the cornerstone of any campaign, enabling you to map out your keywords, adverts, spend and target audience before sending to a landing page capable of converting them into something useful to your business.

The deadly combination of a managed strategy with visibility, reporting, continual testing and improvement will ensure that you finally get what you deserve from Google Adwords or Bing ads – increased ROI.

PPC in Numbers


Of traffic generated by PPC ads eplaced by organic clicks when ads stop running


The time it takes to be visible on page 1 with PPC


Of internet users can be reached via ads on the Google Display Network


The Click Through Rate of an ad on the Google Display Network over Facebook ads

Tone Agency have created a beautiful yet very inexpensive new ‘call for artists’ website for Blackburn with Darwen Council Arts Services. The new website has proved to be very popular and user friendly with artists, but has also proved very simple to navigate and manage by administrators as well.

Ian Banks | Artist Call

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