PPC – an acronym for Pay Per Click (if you didn’t know already) allows you to advertise in the shaded area on the first pages of search engine results. Your short ad will appear when your targeted keywords match the searching query.
There is no doubt PPC has the potential to be the one of the most efficient methods of advertising out there – in terms of cost, you only pay for when an interested prospect clicks on your advert and enters your website. The more common scenario however is one of waste, overspending and misunderstanding.
Our PPC Consultancy and management begins with a well thought out strategy.  A solid PPC strategy should be the cornerstone of any campaign, enabling you to map out your keywords, adverts, spend and target audience before sending to a landing page capable of converting them into something useful to your business.
The deadly combination of a managed strategy with visibility, reporting, continual testing and improvement will ensure that you finally get what you deserve from Google Adwords or Bing ads – increased ROI.
Tone Agency have created a beautiful yet very inexpensive new ‘call for artists’ website for Blackburn with Darwen Council Arts Services. The new website has proved to be very popular and user friendly with artists, but has also proved very simple to navigate and manage by administrators as well.
