Google Places Optimisation for Business

If your customers are local to you, it is of crucial importance to stand out from your competitors.

Google Places has been receiving significantly more prominence over the last 12 months as Google looks to place extra emphasis on this part of their algorithm.

The end result is that there’s loads more opportunity for businesses looking to outreach to a local prospect base and we’re well placed to help you take advantage through Google Places Optimisation.

Google Places optimisation isn’t about appearing in the natural positions for a local keyword phrase; that would be local SEO optimisation. Instead, it means being presented in the Google Places business listings that often appear in localised search queries and location based searched. In order for your business to be shown in these listings, you need to have a well optimised Google Places page.


As part of a broader marketing mix, Google Places Optimisation can really help businesses broadcast their message and generate inbound opportunities in its own right but as with many of the tactics we recommend that our clients consider, doesn’t work best if taken in isolation.

Users are 50% more likely to click on a company website if they have a first page organic search ranking as well as a Google Places listing. Improve your click-through rates by combining the two and dominate page one for searches performed within your area.

Our approach is to look right across the digital spectrum to assess where your key prospects congregate and how best to deliver your proposition to them. You should get in touch with us – at worst, you’ll spend 30 minutes talking to people that really understand digital marketing.

Google Places in Numbers


Of consumers search for local business online


Of clicks go to the top listed Google place


Maximum number of places listed in the Google SERP


Of searchers expect Google to return place listings based on their location

From their initial pitch, Tone were professional, motivated and highly competent. Excellent responsiveness to questions, when raised. I’d certainly use this agency again!

Charlie Gilbert | Musical Theatre Educator's Alliance

Talk Google Places Optimisation for Business with Tone today

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