It’s generally accepted that it’s much easier to sell to an existing customer than a new one, and it is this principle that brings real value to content marketing. It’s no coincidence that many of the most successful online brands invest time and resources into the production of regular, interesting content for their audience to consume.
At its core, we’re talking about a copywriting service that reaches out and connects with prospects by providing them with funny, interesting or even controversial content that starts a dialogue – all with the view of turning brand strangers into friends.
One of the most interesting behavioural developments over recent years has been how much people like to share their experiences online, and how positively great content can benefit from this. People are using social media to broadcast and share not just their lives, but the content that you’re producing too.
The search engines and Google in particular have been quick to pick up on this and social sharing is tipped to be one of the most influential ranking factors moving forward – put the effort into content marketing now and quickly reap the benefits across social media, SEO and customer acquisition.
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