Content Marketing Services

Content marketing is arguably what differentiates those that do well online from those that do not, helping with customer acquisition, search engine rankings and social media exposure.

It’s generally accepted that it’s much easier to sell to an existing customer than a new one, and it is this principle that brings real value to content marketing. It’s no coincidence that many of the most successful online brands invest time and resources into the production of regular, interesting content for their audience to consume.

At its core, we’re talking about a copywriting service that reaches out and connects with prospects by providing them with funny, interesting or even controversial content that starts a dialogue – all with the view of turning brand strangers into friends.

One of the most interesting behavioural developments over recent years has been how much people like to share their experiences online, and how positively great content can benefit from this. People are using social media to broadcast and share not just their lives, but the content that you’re producing too.

The search engines and Google in particular have been quick to pick up on this and social sharing is tipped to be one of the most influential ranking factors moving forward – put the effort into content marketing now and quickly reap the benefits across social media, SEO and customer acquisition.

90%

Of Marketers believe that content marketing will become more important over the next 12 months

44%

Of marketers agree that content marketing is more effective than advertising at generating sales

1 in 2

Content marketing consumers say it has a positive impact upon purchase decisions, with 61% agreeing that it increases brand positivity.

60%

Of businesses indicate that a company blog is important or critical

#ff @toneagency Great Team, Greater Web Design, Greater-er support #customerservice, Greater-er-er #projectmanager ;-) #webdesign tone.co.uk

Alison Rothwell | Reuben's Retreat

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