Anthony Mcloughlin

Whether you’ve embraced Google+ or not yet, there’s no denying that it’s a super slick social network on the rise. Google+ registration has more than doubled from 2012 to 2013, although active monthly users have dropped from 51% to 32% according to weare.social. Still, I for one have recently stepped up my activity on Google+ and reaped many benefits such as forging new relationships and becoming a moderator to a vibrant community.

If you’re still not convinced then maybe these two infographics packed full of the latest statistics and engagement tips can twist your arm. The first infographic is primarily global and US statistics and the second contains global and UK statistics where available.

Quick navigation: Skip to Infographic #2: Global & UK Google+ Statistics

How to Increase Your Google+ Engagement by 281% How to Increase Your Google+ Engagement by 281%

Infographic courtesy of: Quick Sprout

Some key Google+ Statistics:

Who uses Google+

  • 63% – Males
  • 37% – Females
  • 48% of the Fortune Global 100 Companies
  • 40% of marketers

Interesting stats about Google+

  • 28% of Google+ users make at least $60,000 per year
  • The United States and India are the top 2 countires who use Google+ (31.5% and 13.7% respectively)
  • 1.5 billion photos are uploaded to Google+ every week
  • 300 million monthly active “in-stream” users
  • 42% are single
  • 45% are between the age of 18-24

Engagement levels of different content types

  • Video receive 28.6% more +1s
  • Animted GIFs receive 39% more +1s
  • Images receive 9.4% more +1s
  • Quotes receive 16% more +1s
  • Questions receive 188% more comments

Best time to share on Google+

  • Friday between 11am and 2pm
  • Friday between 7pm and 10pm

Global & UK Google+ Statistics

global and uk google plus statistics 2014

Infographic courtesy of: weare.social

Some more key Google+ statistics:

Registered users

Global: Q4 2013 – 1.15B (164% increase on Q4 2012)

UK: Q4 2013 – 12.6M (35% increase on Q4 2012)

Active users

Global: Q4 2013 – 359M (61% increase on Q4 2012)

UK: Q4 2013 – 3.9M (39% increase on Q4 2012)

Monthly mobile active users

Global: Q4 2013 – 201.6M(117% increase on Q4 2012)

UK: Q4 2013 – 1.7M (31% increase on Q4 2012)

Time spent on Google+

Q4 2013 – 6.47min VS 3.30min – Q4 2012

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Anthony Mcloughlin

Posted By Anthony Mcloughlin

Anthony is a key member of the digital team at Tone, helping dig deep into stats to further understand user behaviours. Follow him on Twitter @anthony_mac85 and on Google+