The time for interruption marketing and the heavy sell are gone, you’ll still use advertising and employ sales people – but the bulk of your leads and enquiries should come from inbound sources. But what are they, what really is ‘inbound marketing’?
This eBook will explain the roots of Inbound, cover the ways in which you can use inbound to improve your current marketing efforts and, introduce you to content marketing.
In this free eBook, you’ll discover:
- How marketing has evolved into inbound marketing
- How content marketing plays a big role
- The types of content you should be considering
- A range of distribution platforms to utilise
- The 5 key stages of inbound marketing and how to use them