Partners in Design
“Since each piece of collateral was ordered individually, it would have been fairly easy for Moorepay to source a new provider following the original website creation. Such was the excellent service and value they received from the website project however, Tone have since gone on to develop their full range of online collateral.
This is a true reflection of what happens when a great client meets a great agency – repeat orders completed successfully, on time and to budget result in a thriving working relationship. All of which have now cemented Tone as Moorepay’s go-to provider for anything design or web related.”
Anthony Mcloughlin | Project Manager
Interactive Digital Content
In addition to the new site, we developed some bespoke interactive content pieces: the first one was an absence calculator, designed to calculate the cost of employee absence to businesses. The second being an interactive map tool, showing the highest health and safety risk regions around the UK. Both of which generated significant bottom line sales for their HR and payroll software.
Driving sales to a software solution is great, but if customers have a poor experience once inside the software, retention rates are going to be poor. As such, Moorepay asked Tone to completely transform the look and feel of their software user interface. With software developers in-house at Moorepay, we worked closely with them to provide design-only templates of each screen and a master design template to cover all possible eventualities thereafter.
Email Templates and Social Assets
With the website, digital content pieces and software all looking great for existing customers, Moorepay wanted to emulate that through their outbound communications and prospective customers too, and entrusted Tone to design and develop some custom HubSpot email templates accompanied by social media assets for all social channels.
An ongoing partnership
You’ll find with Tone a true design partner. Unsexy goals like process, efficiency, execution and relationships drive our culture. We’re never just a supplier, we’re a friendly voice to bounce ideas off (however unrelated to the job in hand) and we won’t start a clock for every call.