Mecca Bingo

Design, Development & Print

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As the chosen design partner for Mecca Bingo, we focus on innovation, ideation and agility in a competitive market.

Collaborative approach

Mecca is a multichannel brand with needs spanning print, social, TV, brand and digital promotions. Developing strong relationships has been the cornerstone of our success to date but we understand that these are only cultivated through over achievement, value for money and high standards. That’s why these are the bars that we set.

Managing an active account with efficiency

With the number of concurrent tasks sometimes in the hundreds, a dedicated resource is required to manage all task-related comms with internal stakeholders, host weekly screen-sharing sessions to provide account commentary and most importantly, to be constantly looking for ways to improve process that will make the account more lean.

It’s an enjoyable experience throughout and we’re delighted that the relationship is continuing as strongly as ever.

 

Sarah Daykin | Account Manager

A strong focus on commercial success

Web projects for us are all about combining top drawer aesthetic with a strong focus on commercial success. Many of our clients are now looking to their web properties as a lucrative source of new business opportunity and Coleman Milne are a notable example of how the discovery sessions and user experience planning we undertake translates into real revenues. A recent tender process initiated by a website visit resulted in a single order of over £200k which helps justify investment in the digital channel.

Final Say

The reason we’ve chosen to highlight both this specific project and the wider relationship with this client as a whole is because we think it really showcases some of the things that market leaders want. Great design across desktop and mobile, awesome project management and comms and, not least, a focus on the wider commercial requirements of the business.

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"As our business continues to grow and expand, the demands on our marketing function have grown with them and Tone have been an invaluable asset in supporting us across multiple fronts. The quality of their work is high and the fact that they understand the direction we want to go - and are prepared to contribute ideas into that – makes them a good fit for us. I’m very happy to recommend them."

Rachael Buckley | Group Marketing Manager, Coleman Milne

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