Grosvenor Casinos

Digital Content Design & Development

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Grosvenor Casinos came to us with an challenge. How to leverage the casino brand for their sports betting division, capturing the excitement of The Grand National.

Driving awareness for a new brand

The sports betting division of Grosvenor Casinos is a new and important growth area within the brand’s digital portfolio.

Following headline sponsorship of Fulham FC and numerous activations around that we partnered with ‘Square in the Air’ to develop an interactive roulette wheel which hooked into the excitement around The Grand National and the ‘pot luck’ nature of horse selections.

Experience in creating precisely these types of conversion focused environments

Conversion of site traffic into opportunity was – and will continue to be post launch – a headline focus for the project and Grosvenor were looking to appoint an agency that can not only deliver immediate improvements in that area but that will continue to optimise the site to that end in the longer term.

We have significant experience in creating precisely these types of conversion focused environments for SaaS and B2B clients and we’re happy with the outcome.

Anthony Mcloughlin | User Experience Lead

Viral Success

With timeliness on our side we were delighted to see the piece gather universal acclaim and a multitude of shares, mentions and clicks. For us it’s about finding cutting edge technologies and trends which will engage, educate or otherwise influence an audience and we were delighted to see that displayed on this project. 


Mobile first

Most sites will be seeing huge growth in the amount of visitors to their site that have originated from a mobile device and it’s an area in which we place an unapologetic focus. This is particularly relevant for Grosvenor Casinos as many of their prospects operate in the tech and digital spaces and as such, the headline site objectives mentioned earlier needed to translate to the responsive versions of the site. 


A future-proof, flexible site which promoted a refined MPP message

From a technical standpoint, this project required a custom design & build of a future-proof, flexible site which promoted a refined MPP message and improved site-wide usability.

This translated into a simpler, more focused web presence which carried efficiency at its core. This efficiency is twofold; firstly for visitors to provide an efficient, logical user journey which maximises relationship building and conversion. And secondly, providing a back end interface that site admins, irrespective of technical skill, find easy to maintain.

Brandon Ingham | Web Developer

Final Say

We are happy to be part of an ongoing partnership with Grosvenor Casinos (and the Rank group generally) and we’re delighted to have delivered a digital content piece which leveraged the casino brand for their sports betting division.

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"Thanks to Tone for all the ideas, epic coding skills and for gluing it all together. Michael did a great job of making the site look elegant and modern, and Liam & Adam are the best cat-herders I've ever met."

Gabrielle Coggins | Marketing Manager, MPP Global

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