Thought leader status
One of the distinguishing features that separates market leading websites from those that are not is the continuation of aesthetic impact throughout the site. Many sites place heavy focus on the home page and whilst this is good practice, these below par sites often then present visitors with template-like pages that diminish user experience.
One of the primary objectives for this site was to help position Family as a thought leader in their space, so we ensured that all deeper pages of the site reinforced the messaging articulated on the Homepage. Intuitive navigation too now helps users, members and potential donors access the information that they need quickly and efficiently.
There was a distinct lack of understandable graphics and anything to break up the text
Within the pagetypes defined we identified a need for more informative pages in and around the areas of ‘What we do’ ‘Who we are’ core pages.
In particular, there was a distinct lack of understandable graphics and anything to break up the text, to tell the story of the features and benefits much more efficiently than simple text so we wanted to change that.
Michael Almond | Lead Designer
Contributing towards funding objectives
The new site will contribute towards funding objectives and provide an intuitive repository for content that informs and includes their core demographic.
As an organisation, Family are looking to aggregate the efforts of members worldwide and provide a forum where members can add a collective strength to their narratives and policies. This is embodied in the new website in the form of easy-to-access content and member services.
Tone have a wealth of experience in working with non profits and in particular, welfare organisations looking to both attract donations and also provide a library of resource for their audience to consume.
It's a real flagship project now for us
Although we have a great track record within the non-profit space, this one I was particularly happy with.
The knowledge centre is great and the signposting to member sites is an awesome feature.
It’s so satisfying to see a site we can refer back to time and again as a flagship project.
Liam Veitch | Head of Production
We’ve been able to build Family for Every Child a top-bracket website that more accurately positions them as a leading voice for the welfare of children globally which should allow the team to evolve the site self-sufficiently, an outcome we’re delighted with.
"The team at Tone have done an amazing job. We now feel we have a site capable of taking us into 2016 and beyond, representing us much more effectively online."