A leading provider of nursery management software, Connect were keen to reinforce their market leading position with a new site that showcased the features of their platform but also to tell the story of their business and its evolution.
Feature rich story telling
A key thought process behind our design choices for this project was to improve engagement levels and time spent on site by visitors so that they could be exposed to both product features and brand story telling. Using characters aligned with the audience that their products ultimately serve delivers an accessible style whilst well stocked resources and company ethos pages deliver a more mature and compelling message amongst the site’s levity. Clear calls to action close the loop on providing information with a purpose – with results described below!
Bringing together a playful design that doesn’t compromise lead gen capabilities
This is a project that ticks all the right boxes for me – the design style is on brand and the user experience across mobile devices really works too. It was challenging to combine the lightheartedness of the characters with the message that Connect’s software makes a real difference to business owners but I think we hit the right balance – the uplift in results from the site would certainly seem to suggest so! – Michael Almond, Lead Designer
Michael Almond, Lead Designer
A top bracket accompaniment to their marketing function, the new site will contribute to the forward momentum that Connect are enjoying
Well managed with heaps of collaboration on both sides, this was a textbook project. Delivered to precise deadlines and with a unique style, the site is well placed to be the focal point for their digital profile and is more than capable of evolving with Connect as they continue to win more market share as a result of their leading software. Client satisfaction is through the roof so all in all, one of the best projects to have been involved with.
Anthony Mcloughlin, Project Manager
The Final Site
A modern, stylish on-brand website that functions seamlessly across all devices…Visit Website
"We have had a fantastic experience working with Tone. A very friendly bunch always willing to help and of course, very skilled! We're already thinking about what projects we will working on with them in the future."