Raising awareness of Cyber Insurance
Cyber/data security has a low awareness level and Cyber Risk Insurance has even lower consideration levels. With this in mind, we wanted to increase awareness of the global cyber threat and provide a solution to increase bottom line sales of Aon Affinity’s cyber insurance products.
Through extensive research, and in collaboration with Aon’s industry expertise, we produced a data-driven motion graphic video piece which outlined the modern-day threat to data, new regulations that have changed the way SME”s think about data and how SME owners are responsible for the security of the data they hold.
A perfect example of how we support existing campaigns
“There are so many opportunities for businesses to come into contact with customers these days that most touchpoints are often under-utilised. Aon understand the importance of engaging an audience and how that interaction can increase brand awareness, brand exposure and brand recall – all of which impact bottom line sales in the long-term.
Aon are pioneers in their space and by teaming up with Tone were able to increase their online presence yet further.”
Adam Veitch | Senior Project Manager
Good design through the buying cycle
“By providing opportunities for customers to engage with Aon at each stage of the buying cycle, we were able to maximise an existing PR campaign and usher users through Aon’s sales funnel more effectively.
A great brand to work with and a relationship that’s going from strength to strength!”
Michael Almond | Lead Designer
We created three standout pieces to support an ongoing PR campaign. The first was a top-of-the-funnel motion graphic piece; the second an interactive storytelling landing page and the third a cyber risk calculator with personalised report output.
"HiB were looking to create a consumer friendly website, that also promotes our new branding. We are delighted with the end result and the CMS interface is incredibly easy and intuitive to use"