Displaying Posts 22 to 28

Posted by Anthony Mcloughlin on November 12, 2015

Who put that there? The dark (and illegal) art of “sneak into basket”

A couple of years ago I was shopping online for an RC car for my nephew. I spent hours looking at reviews and prices until I finally found the one I wanted to buy. So I visited the online store and added it to my basket. Job done, you would think, but my wandering eye saw a…

View Post
Posted by Anthony Mcloughlin on September 28, 2015

Is your business wasting time and energy with Facebook?

Facebook is the largest social network in the world. Fact. Just recently, Facebook recorded one billion daily active users. To put this accomplishment into perspective, nearly a third of all people on the internet logged into Facebook at some point during one day. [Tweet this] So chances are, that’s where some of your customers are. But that…

View Post
Posted by Anthony Mcloughlin on September 26, 2015

10 Important Google Analytics Features SMEs Often Overlook

Juggling multiple tasks and roles is business as usual for the typical SME director and as such, time is precious. This daily juggling can take its toll, and all too often, critical tasks get overlooked. This couldn’t be more evident with Google Analytics (GA). In a bid to save time, many small business owners log…

View Post
Posted by Liam on June 8, 2015

5 Actionable Steps for Making a Great Blog Post Even Better

I’ve no doubt that you have the potential to create captivating and informative blog posts. However, that’s only half of the process, because the success of your post can’t depend on raw material alone. It is imperative that you craft a message that makes your ideas both engaging and attractive. Unless you can deliver a post…

View Post
Posted by Anthony Mcloughlin on May 23, 2015

What is interactive content and why your business should embrace it?

In order to establish brand identity, increase online visibility, build strong consumer relationships and boost bottom-line sales, more and more businesses are prioritising content marketing. But if you want to achieve favourable search engine rankings and go viral on social media while grabbing the attention and interest of your audience at the same time, this…

View Post
Posted by Liam on May 21, 2015

3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if…

View Post