Displaying Posts 113 to 119

Posted by Anthony Mcloughlin on July 31, 2012

The photos from our recent “out of office” day to Alton Towers

Earlier this month the Tone Team went on our annual team outing (#toneroadtrip). This time we decided to go to Alton Towers for a day of fast rides, fast food and fantastic fun! For our two new starters (Rosalyn in our Customer Relations team and Michael in the Design and Development team) this proved to…

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Posted by Adam Veitch on July 25, 2012

How to Improve Customer Retention using Social Media

Customer retention is the process of generating new business opportunities from customers who already know and trust your brand. The aim is to re-nurture existing clientele with a view to selling them more services. Customer retention rates are often a lot higher than new customer acquisition rates as the existing customers have already gained trust…

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Posted by Adam Veitch on June 22, 2012

Optimise your website for users not SEO Part 2

This is the second part of the two-part post on how to optimise your website for users not SEO. In this sequel, we will examine what role social media plays in all of this, how to tune your website to increase page speed, how to keep your site protected from hackers and malicious malware and…

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Posted by Adam Veitch on June 15, 2012

How to Structure Content, Place Keywords and Internal Link

Aspects of on-page SEO like content structure, keyword placement and internal linking are still some of the most influential ranking factors. Although around 70-80% of SEO should be done off-page (possibly even more given that social signals are playing a huge part in Google rankings), on-page optimisation is the glue that holds everything in place…

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Posted by Adam Veitch on June 1, 2012

Optimise your website for users not SEO Part 1

Whenever we hear the word ‘optimise’, ‘SEO’ is always around the corner. Now, in this day and age, we all know that SEO isn’t SEO anymore; it’s a big balance of social, search and other factors which contribute to an all-round optimised website. This is great for businesses that are heavily reliant on sales and…

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Posted by Adam Veitch on May 24, 2012

What is a Meta Description? Aren’t they Obsolete?

Meta description is essentially a nutshell synopsis of a web page. They show up on the search engine results pages (SERPs) and inform the potential readers about what each page in the SERPs is about. Are meta descriptions obsolete? Erm… yes and no! It’s essentially like holding up a sign! Lets look at this from another…

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Posted by Anthony Mcloughlin on May 22, 2012

Can you afford to ignore Google when it comes to building links?

There are certain link builders (and Google in fact) who tell you to build links as if Google didn’t exist. Seems sensible enough in theory however is it really a good idea to “act like Google doesn’t exist”? The short answer to this question is “Yes and No”. Thinking beyond Google is great for big…

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