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Posted by Anthony Mcloughlin on June 26, 2015

10 Important Google Analytics Features SMEs Often Overlook

Juggling multiple tasks and roles is business as usual for the typical SME director and as such, time is precious. This daily juggling can take its toll, and all too often, critical tasks get overlooked. This couldn’t be more evident with Google Analytics (GA). In a bid to save time, many small business owners log…

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Posted by Liam on April 30, 2015

5 Actionable Steps for Making a Great Blog Post Even Better

I’ve no doubt that you have the potential to create captivating and informative blog posts. However, that’s only half of the process, because the success of your post can’t depend on raw material alone. It is imperative that you craft a message that makes your ideas both engaging and attractive. Unless you can deliver a post…

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Posted by Liam on February 1, 2015

3 Pearls of Wisdom From Blogging ‘Experts’ That You Should Ignore

The vast majority of bloggers (both corporate and hobbyist) have been misled about what it takes to succeed in the blogosphere. When I talk about ‘success’, I am talking about making a positive return on your investment, not becoming the next big ‘internet famous’ blogger or corporate ‘content marketing success story’. The reality is this: if…

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Posted by michael on January 16, 2015

10 Cool Examples of CSS3 Transition & Transform Hover Effects

‘CSS3 transition’ can be roughly translated into non-technical speak as ‘Ah, doesn’t that move in a pretty way’. With the advent of new technologies such as CSS3 (which superseded CSS2), designers and developers are able to bring web pages and applications to life in a way formerly reserved for ‘Flash’ technology. I wanted to gather together some of the…

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Posted by Anthony Mcloughlin on December 16, 2014

10 Unmissable Posts from 2014 to Kickstart your Business into 2015

Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014…

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Posted by Anthony Mcloughlin on November 14, 2014

The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids…

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