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Posted by Anthony Mcloughlin on July 27, 2016

7 Proven Ways to Increase Conversions With Trust Elements

Trust is the secret weapon of digital marketing, and building it is the key to higher conversion rates. 73% of consumers feel that shopping online carries a higher risk than shopping at a physical retailer. 70% of purchase cancellations online are made because of a lack of trust in the website, while only 58% of web…

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Posted by Anthony Mcloughlin on May 23, 2016

10 Interactive Content Mistakes to Avoid at All Costs

We all know that the content you produce online should be useful, valuable, interesting or entertaining. However, content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer. For this reason, more and more marketers are exploring interactive content, which can take many…

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Posted by Dominic Lonsdale on April 19, 2016

Rebranding: the good, the bad & the ugly

When the time comes to rebrand and reposition your business it’s vital to consider how the shift will impact your customers, peers and the wider audience. It’s a real opportunity to catapult a brand to the next level, making your business more accessible and success more likely. Success isn’t guaranteed though, so in this post…

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Posted by David Redmond on March 1, 2016

Being clear on the hallmarks of a standout digital agency

In every town, city and suburb there is a ‘web agency’. In fact, there are probably 10 of them within a 3 mile radius of wherever you’re reading this from. Individuals and teams presenting themselves as the ideal solution to whatever business problem you have. That’s a lot of choice. There are far fewer though, that…

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Posted by Jordan Podda on February 23, 2016

10 Popular web technology trends for 2016

Website design and website development are ever-changing practices and one only has to be out of the game for a short time to become outdated. Such is their pace of change that it makes sense for those invested in ‘the web’ to familiarise themselves with upcoming trends that will likely shape web design and development…

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Posted by Anthony Mcloughlin on December 29, 2015

What is interactive content and why your business should embrace it?

In order to establish brand identity, increase online visibility, build strong consumer relationships and boost bottom-line sales, more and more businesses are prioritising content marketing. But if you want to achieve favourable search engine rankings and go viral on social media while grabbing the attention and interest of your audience at the same time, this…

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Posted by Anthony Mcloughlin on November 12, 2015

Who put that there? The dark (and illegal) art of “sneak into basket”

A couple of years ago I was shopping online for an RC car for my nephew. I spent hours looking at reviews and prices until I finally found the one I wanted to buy. So I visited the online store and added it to my basket. Job done, you would think, but my wandering eye saw a…

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