Displaying Posts 1 to 7

Posted by Lewis Rennison on December 6, 2018

7 Brilliant Examples of Interactive Christmas Campaigns

The holiday season is to the marketing world what the Super Bowl is to big-name brands. Stores, brands and companies across the world are pushing out high profile interactive campaigns in a bid to capture that all-important Christmas market. Looking beyond the traditional divide between digital and brick-and-mortar outlets, a handful of interactive tech integrations…

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Posted by Sarah Daykin on June 13, 2018

How brands are ‘kicking off’ this year’s World Cup (sorry)

In celebration of our Grosvenor Sport World Cup Roulette Wheel and supporting digital promotional content launching this week on behalf of Grosvenor Casinos, we wanted to share a few examples of how other brands are engaging in arguably, one of the world’s largest sporting events.   Budweiser As official beer sponsor of the FIFA World Cup for…

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Posted by Anthony Mcloughlin on April 5, 2018

5 Quick Fixes to Improve Your Website’s Usability

Usability is the most important aspect of any website design; for it is the key to achieving conversion goals. If your website isn’t converting at the rate you’d expect it to be, then there are probably usability issues somewhere within your user flow – causing friction for your visitors. While we’d always recommend a thorough…

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Posted by michael on March 26, 2018

Cluttered Website? Why it’s Time to Clean up Your Act

It is somewhat surprising that despite the same advice being repeated for the past 20 years or so, several websites still don’t have a clear and coherent layout. Way back in 1997, usability guru Jakob Nielsen revealed that 79 per cent of people read the web in chunks, whereas 16 per cent focused on every…

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Posted by Anthony Mcloughlin on February 7, 2018

5 Essential Ingredients of an About Us Page that Converts

A compelling ‘About Us’ page on your website is a great way to gain credibility and demonstrate a strong, clear and recognisable brand. You could have the best products or services but without that ‘hook’ or a clear connection to your visitors you may struggle to convert – a small necessity that many businesses overlook. A 2015…

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Posted by Anthony Mcloughlin on February 1, 2018

6 Simple Facebook Marketing Ideas Your Business Should Be Using Right Now

With over 2 billion monthly active Facebook users, the potential reach businesses could achieve on the world’s biggest social media network is obvious. But with over 70 million businesses also using Facebook to market their goods and services, how can you stand out from this congested crowd and get your brand’s voice heard? Well, here…

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Posted by Adam Veitch on August 24, 2017

Mayweather vs. McGregor: Toe-to-Toe Comparison Infographic

Boxing legend Floyd Mayweather Jr and UFC phenomenon Conor McGregor will go toe-to-toe in Las Vegas this coming Saturday, in a fight that is set to smash the $4.6 million pay-per-view sales record set by the Mayweather-Pacquiao fight in May 2015. But let’s be honest, this will likely be much more of a money-making spectacle…

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