Anthony Mcloughlin

With over 2 billion monthly active Facebook users, the potential reach businesses could achieve on the world’s biggest social media network is obvious.

But with over 70 million businesses also using Facebook to market their goods and services, how can you stand out from this congested crowd and get your brand’s voice heard?

Well, here are 6 simple Facebook marketing ideas to help you do just that!

1. Choose the right cover photo (or video)

First impressions are everything online, which means you need to get Facebook users onside as soon as they arrive on your page. Thankfully, Facebook has made this rather easy to do with cover photos.

Aside from being high quality, on brand and relevant to your business, your Facebook cover photo can be used as a free advertising space to promote pretty much anything. Some ideas include:

  • Generate leads – Design an image to drive leads with a relevant CTA
  • Publicise an event – Anything from a conference to a social media competition
  • Feature UGC – User Generated Content can help build loyalty
  • Feature staff – To humanise the brand
  • Showcase a product or service – Especially a new release or recent update
defected records event announcement facebook cover photo

Going one step further than static imagery, earlier this year Facebook introduced cover videos:

“By making cover video available, we want to help you create more engaging interactions and drive more rich experience for your audience by letting you spotlight your creative content in one of the most prominent spaces: your page cover.”

Video gives you that extra creativity freedom so go ahead and give it a try!

Useful links:
How do I add or change my Page’s cover video?

6 Tips for Designing Highly Effective Facebook Cover Photos

2. Take advantage of Facebook Live

Every marketer recognises the need to capitalise on the increasing influence of video, especially on social media. However, Facebook Live is arguably even more significant, largely because its news feed algorithm controls and prioritises the reach of these broadcasts.

Despite the fact it is relatively easy to start a Facebook Live broadcast, you should bear these five tips in mind to maximise its benefits.

  • Promote your broadcast – With excellent targeting options, you should make the effort to promote your broadcast ahead of time.
  • Practice makes perfect – Along with practicing what you’re going to say and do, make sure any variable factors have been taken into consideration
  • Make it personable – Get yourself comfortable, encourage viewers to leave comments or feedback, and always remember to smile
  • Don’t forget to optimise – Videos are archived after the live stream, so add post-show comments, edit the metadata, and change the thumbnail
  • Analyse the results – Look at metrics like audience retention to inform future live stream efforts


Video source: Clemson Football, Facebook

Useful links:
Tips & Tricks from Facebook

How to Use Facebook Live: A Bookmarkable Guide

3. Go behind the scenes

When it comes to making buying decisions, consumers are quite literally spoilt for choice, both online and in the real world. To attract more customers, some businesses lower their prices, while others will try to improve their product or service.

But in the world of social media, consumers will always favour the brands that make an effort to be more relatable and in touch with their audience. One of the ways you can achieve this is by going behind the scenes at your own organisation.

Ideas include posting photos and videos of a typical day, a special event, your employees hard at work, or your products or services being enjoyed by the customers themselves. You could even go one step further with Facebook live!

Here’s a great example from our beloved Burnley FC.

4. Get your fans talking

Word of mouth remains hugely effective online and can be the difference between achieving a conversion or not. The only problem is encouraging Facebook followers to say good things about your business, as it could easily come across as forced or desperate.

Therefore, think of some ways to engage with your audience that gets them talking but also shows the brand in a positive light. Some ideas include:

facebook polls

Whatever route you decide to go down, make sure your brand has a personality on Facebook, where every post adds value to the audience’s experience. Users will remember businesses that connect with them on a personal level and offer something different during their online journeys.

Useful links
26 Tips for Better Facebook Page Engagement

5. Utilise Facebook Offers

As Sarah Perez from TechCrunch explains:

“Facebook Offers launched back in 2012 as a way for Facebook advertisers to reach customers through campaigns designed to tap into the social network’s viral effect – that is, Offers could potentially be exposed to a broader audience than targeted, thanks to people sharing the deal with their friends.”

However, a recent update now makes it easier for advertisers to reach customers on mobile and can therefore be used online or at point-of-sale. They appear in the News Feed and can be customised too. What’s more, Facebook notifies users to remind them of Offers they’ve claimed when they are about to expire. If people claim an Offer on mobile while they’re on the go, they’ll be reminded about it once they log-in to Facebook on desktop.

Here’s how to really make your Offer stand out:

  • Make substantial discounts
  • Keep it simple with a clear and concise image
  • Use natural language
  • Set a reasonable expiration date
  • Boost your offer
facebook offers example

Image source: Facebook

Useful links
Offer Ads – Facebook

Facebook Offers gets revamped for mobile, now lets you track saved coupons in a dedicated section

6. Re-engage with Facebook Remarketing

Facebook remarketing is an often overlooked tactic for several brands, even though it is incredibly effective at re-engaging with previous prospects. What’s more, there are a number of different cold leads you can follow up on, such as:

  • Landing page visitors – Use landing page-specific Facebook ads to target this warm audience
  • Blog readers – Facebook boosted posts can give new audiences high-quality content
  • Past purchasers – Opportunities to upsell are extensive with past purchasers
  • Free trial users – Try to get Facebook users engaged with your product by highlighting its benefits
  • Newsletter subscribers – Focus on active readers with sales-orientated offers
  • Almost purchasers – Convince users to complete their almost purchases with discounts and limited-time offers
moo remarketing banner

Useful links
Facebook Retargeting:157-Point Guide & 12 Ideas For Sweet Results

In Summary

Facebook gives businesses plenty of options to market their products or services, yet many businesses fail to utilise them. Hopefully this post will give those who need it, some new ideas.

And when it comes to Facebook marketing, don’t take yourself too seriously. Adding some fun into your posts will grab people’s attention from all the other clutter in their news feeds!

What Facebook tools or techniques have you found most effective? Let us know in the comments below!

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Anthony Mcloughlin

Posted By Anthony Mcloughlin

Anthony is a key member of the digital team at Tone, helping dig deep into stats to further understand user behaviours. Follow him on Twitter @anthony_mac85 and on Google+