Buzz Monitoring

Gaining success in business can be tough, which is why it is important to constantly monitor customer reactions to your products and services. Taking note of consumer feedback is often the key to improving what you have to offer on the market – empowering you to excel, keep your ear to the ground and more importantly to gain a top market position.

As many companies have found though, monitoring customer opinions can be both costly and time-consuming. With this in mind, we have something to offer for effective customer feedback monitoring. Buzz monitoring is the “buzz word” (!) the industry uses to describe the practice of actively listening to conversations online. This monitoring generally targets social media circles, but more broadly we listen to blog mentions, news pieces and any active, editorial content.

Define: Buzz Monitoring

Buzz monitoring is a relatively new online research scheme, which aims to search through content in the media, on blogs, forums and social networking sites to find out exactly what customers or your target market are saying either about your company, or often what they’re talking about in general!

Experts in our buzz monitoring team will sift through Internet content using effective web-search methods and bleeding edge tools to discover what consumers think about your latest product, any offers you have or anything else relevant to your brand or market sector.

We take these opinions and produce in-depth summaries, using our extensive knowledge base to take note specifically of customer feedback. In essence, these are things you need to know. This information will then be passed onto you, so you can take the appropriate measures to give customers what they want and sort out any problems that may have arisen.

Whether the buzz online is overwhelmingly positive or negative, receiving and interpreting it is the key to making further developments and putting yourself way ahead of your competition online. Buzz monitoring allows you to do this swiftly in order to increase or maintain your customer base, and take advantage of business opportunities for expansion as they become available.

Implementing a buzz monitoring service

Our experts aim to provide you with a market research strategy that surpasses the one you currently utilise (if you have one already that’s a great start!). First we meet and have a chat, discuss who are your target market, where they would be online and what words we should be listening to.

Then we look to set in place tools for listening, gathering and presenting that data to establish on a monthly basis what is going on in your social sphere.

Finally, if you take advantage of our social media management service we can actively respond to criticism, partake in general industry chat or act as a sign-post to point users who have a problem you can solve, to your website.

To get started, and to dispatch our well trained ears to the groud, please get in touch now by either hitting the big yellow button, or by dropping us a line on 01282 686725.

This will be your first step towards revolutionising the way you receive customer feedback, keeping up with the Internet generation and the ever-changing world of e-commerce.

At Tone, we think online opinions should never be ignored – particularly if they are being broadcast to a potentially worldwide audience. Don’t you agree?