nutshell synopsis "If you are looking for a short term boost to business, or to supplement other digital marketing activity a clever PPC strategy could be highly beneficial"
PPC – an acronym for Pay Per Click (if you didn’t know already) allows you to advertise on the first page of search engines, namely Google. Your short ad will appear when your targeted keywords match the searching query.
So, you are now aware that PPC could be considered efficient – in terms of cost, you only pay for when an interested customer clicks on your advert and enters your website. Were you aware though that by targeting unrelated words, by chasing the wrong markets or by even advertising at the weekend you could be wasting this valuable advertising asset?
This is where a PPC strategy comes in. It is crucial to first understand your potential customers, the point at which you join them on their online journey and what they are looking to hear before investing your advertising budget. This is something that very few businesses do, and we can help. Get in touch now on 01282 686725 or hit the big yellow button!
How we handle your PPC strategy
We will arrange everything out for you, starting with us hand picking carefully-targeted keywords that will deliver high-quality leads to your online presence. Paving your way towards a new, refined and targeted digital marketing mix is easy – and it starts with a call or email. Call 01282 686725 or hit the yellow button to find out more about how a clever strategy can help you and your business.
Professionally executed adverts
Experts at Tone will design your advertisement so it is both informative and eye-grabbing to make it effective, and organise all technicalities so your advertisement will be on the web within minutes. Every word matters with a PPC advert, as it is all about utilising the space efficiently.
Fine-tune its efficiency
Once all of the finer details have been thrashed out, you can then sit back and watch as the number of people paying a visit to your website increases. Of course, we will track these website hits appropriately, making slight tweaks to your campaign and ensuring that you remain within your marketing budget.
Tried and tested; proven results
Even if you are new to the world of online business strategy (and especially if your website is new to the web), taking advantage of this revolutionary service is highly recommended. Pay-per-click advertising has provided former clients with excellent results, and you are sure to be equally satisfied with the boost your company will receive through the service.
- Appear on the first page of search engines
- Target your specific audience
- Keep track of clicks and conversions
explained on video

understanding the difference between paid and non-paid search