Website Content Strategy

Developing the content on your website is the first, and arguably most crucial step to a optimum web presence. We carry out lots of work in and around SEO Site architecture, and developing a strategy for the content on your website is at the heart of that.

After defining a keyword focus, and after arranging which pages within the architecture should house which keywords it is important to come up with a strategy for how best to fill your site with great content.

Content doesn’t have to be textual either, we often recommend videos, how-to’s, blog feeds, social sharing and strong calls to action. Without a strategy though, you may not be making the best use of the time your site spends with your visitor.

Most businesses (SEO or no SEO) could benefit from introducing a website content strategy. This process outside of SEO would likely involve assessing the business aims as well as analysing its target audience, in order to produce useful, interesting and engaging content.

View content is an extension of your sales team

Think about it this way: if you were making a business presentation to hundreds of clients, you wouldn’t be so blasé about the content you included – and you certainly wouldn’t have reams and reams of un-interesting copied text and go to the presentation with a “that will do” attitude.

Your website presents your brand image in this way on a daily basis – so it is incredibly important you ensure all content on it is clear and precise.

At Tone, we are highly experienced in developing website content strategies that help conversions, SEO visibility and that improve user experience in general.

So get in touch today to see how we can help you further your website content! The telephone number is 01282 686725 or hit the button to reach us by email.