Local SEO

SEO – or search engine optimisation is a cost-effective, and efficient element of the marketing mix for small businesses looking to revolutionise their digital marketing strategy. More specifically then, local SEO provides optimal effectiveness for aiming a certain region, by tailoring a natural search marketing package to focus on visitors in your local area. It is an entry level SEO offering, and a perfect “toe in the water” exercise to gauge the benefits SEO can bring.

Utilising a deep understanding of on-page and off-page SEO techniques, we can build a package which has your business goals at heart. Those business goals may only ever be to achieve online traffic, which will convert into offline business. For example a “Locksmith in Preston” would only ever need to get a visitor from the Preston vicinity and convert them into a phone call, or email enquiry – for a sale to be completed in person. If that sounds like your business then local SEO is for you.

How local SEO helps your business

It is important to distinguish between Google Places optimisation and local SEO. Google Places (i.e. map results at the top of page one for most localised search queries) is driven by the business listings in the Google places network. These are an important element to local SEO, but technically speaking map results and natural search results are different animals.

Recently though there has been a concerted effort by Google to combine results, by showing natural search positions with a corresponding Google maps “pin point” under each position.

Armed with this knowledge and anecodotal knowledge driven by experience, we can help you achieve solid positions on both for the benefit of the bigger picture… your business receiving more enquiries.

Begin your local SEO journey now

It is easy to see how local SEO can be of benefit to any location-sensitive business, and the relatively low investment (from around £249 per month) can result in a big pay-off in the long run in the form of increased sales or interactions.

Unlike PPC too, if you “turn SEO off” you will not experience a sudden drop in traffic numbers, as SEO is a much more sustained method for traffic generation, which will last well beyond your contracted period of service.

It won’t take long to see the benefits of what our knowledgeable, experienced team can do, so get in touch with Tone today by telephone on 01282 686725 or by hitting the big yellow button.