Keyword Research

Highly focused, efficient keyword research is an aspect of SEO we at Tone specialise in. As a crucial component of any solid search engine optimisation campaign, it is the first step we take when planning and developing your SEO strategy.

In a nutshell, the process of keyword research seeks to establish exactly what keywords your prospective visitors use to look for the products and services you provide.

We carry out extensive research utilising a combination of Google-led tools with more “neutral” external tools to ensure a fair cross-section of data. This will give an indication of the size of your market, as well as the full picture of what keywords should be incorporated into your SEO campaign to ensure the right balance is struck between quantity of relevant traffic and the time involved to achieve rankings.

Research led by realism

So you have £1,000 per month to spend on SEO and decide you want to be top spot for “Plasma TV”. This is where clever keyword research really comes into its own. We will quickly advise you that this phrase just isn’t realistic for the time you have available, and you would be better looking into phrases deemed as “long tail” by the SEO community. The “long tail” briefly is a phrase which is a little more specific (achievable) than your main phrase – so in this instance it may be “Plasma TV for under £100″.

Whatsmore, as well as being achievable we would consider the latter of those two visitors to be a little further down the buying path than the former. Hence, keyword research will identify these phrases which will make best use of the SEO time you invest in, while delivering a healthy uplift in relevant traffic.

We combine all the data we can lay our hands on, mix that with a bit of pivot table wizardry to give a clear list of target phrases we can all agree upon.

We will then conduct reviews as to keyword performance, to ensure the decisions were correct – rectifying/improving as we go.

You are certainly in good hands when it comes to this area, and we can carry out this service outwith an SEO campaign if you prefer.

Please give us a call on 01282 686725 or hit the button above to get in touch now!