The great thing about SEO is that you can appeal to both national and international audiences, but what happens when a user wants a local business? How would they find one? Local SEO is a great way to get in front of these users and is ideal for small businesses and self-employed individuals who rely on local custom to develop their trade. There’s no need to waste time and resources ranking for a national/international phrase when you only desire local customers.

Targeting a particular region allows you to filter your target market in the same way as ad targeting, really zoning in on a certain catchment area. If you were a hairdresser in Manchester and relied on local Mancunian custom, then appearing in search engines when a user typed the phrase ‘Hairdressers in Manchester’ would be great for business and should help boost sales as when a user types in the phrase ‘hairdresser in manchester’. Don’t exclude yourself from your target market by appearing in the wrong areas.

If your business caters for both local and national (or even international) clients, then local SEO may be a good starting point to work from. Rather than investing in a fully international SEO campaign, why not test the water first with a local SEO campaign to see if the channel actually works. This offers a low risk opportunity and allows you to accurately measure the benefits of SEO for your business.

Using your knowledge of the sector, we'll work together to research your industry and generate a list of achievable keyword phrases that your website should be ranking for. Long-tail/local search phrases are generally less competitive than more generic phrases, meaning that local SEO tends to be a little cheaper than general SEO and means you can dominate local search listings in the short-term, before targeting phrases that bring in higher search volumes further down the line. We have the experience and are experts in best practice techniques for a cost-effective campaign.