Sometimes the easiest business to win is that on your doorstep. Incredibly cost effective, local SEO will help position you in front of searching customers for whom location is important.
Offering touch points with customers according to their preferences rather than yours forms the heart of any localised SEO campaign, and by broadcasting location specific messages; you reach those prospects for whom locale is part of their buying decision.
Significantly less competitive than national exposure, results can typically be achieved in a quicker fashion and at a much lower cost. Irrespective of your size, localised SEO can help you win more business and, as such, should form part of your inbound marketing strategy.