Inbound marketing is best described as pushing out great content and other resources with a view to generating inbound leads – pulling nurtured leads into your business.
Imagine if you could connect with a prospect and then pull them inexorably towards you in an automated and non-aggressive manner. You’d be right of course in thinking that this is exactly what we do for clients right now – creating a sales funnel into which prospects are poured and leads generated.
This is no get rich quick scheme and there’s no “behind the scenes” rhetoric – what we advocate is a content based outreach programme where you communicate with your potential customers and create an on-going dialogue with which you can chaperone them along their buying process.
Let’s be frank here, inbound marketing isn’t for everyone – if you’re not prepared to invest time into this then it won’t work, but if you’re committed to new business acquisition and you don’t currently carry out any inbound marketing then you should definitely get in touch.
Even if it’s just to see what’s involved, we guarantee it’ll be an hour you’ll find interesting – even if you ultimately decide it’s not for you!
For more inbound marketing info call one of our team on 01282 686725.