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We believe this relationship can be long and successful for everyone

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Google Places Optimisation

If your customers are local to you, it is of crucial importance to stand out from your competitors.

Google Places has been receiving significantly more prominence over the last 12 months as Google looks to place extra emphasis on this part of their algorithm.

The end result is that there’s loads more opportunity for businesses looking to outreach to a local prospect base and we’re well placed to help you take advantage.

 

As part of a broader marketing mix, Google Places Optimisation can really help businesses broadcast their message and generate inbound opportunities in its own right but as with many of the tactics we recommend that our clients consider, doesn’t work best if taken in isolation.

Our approach is to look right across the digital spectrum to assess where your key prospects congregate and how best to deliver your proposition to them. You should get in touch with us – at worst, you’ll spend 30 minutes talking to people that really understand digital marketing.

Benefits

  • Benefits
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  • Improve brand visibility
  • Boosted click through rates
  • Free to appear in Google Places
  • Command the local catchment area

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Natural SEO

 

Local SEO Services

Contact Information
Tone Agency
Burnley Business Centre,
Liverpool Road,
Burnley, BB12 6HH

T: 01282 686725
E: [email protected]

View success stories
This is not local SEO

Google Places optimisation isn't about appearing in the natural positions for a local keyword phrase; that would be local SEO optimisation. Instead, it means being presented in the Google Places business listings that often appear in localised search queries. In order for your business to be shown in these listings, you need to have a Google Places registered page.

Short/long-term traffic acquisition

The advantage of having a Google Places listing is that your business will often appear above the #1 ranking result on the search engines. This means that without spending lots of time and resources optimising a product page to capture a search term, you can optimise your Google Places page to rank for that term instead.

Less competition; more rewards

Google Places listings are generally a lot less competitive than natural search listings. This means that you can leverage yourself into a prominent search position by just applying some simple techniques. We have lots of blog posts on this subject, and Google themselves encourage you to improve your Google Places listing.

Use alongside Natural SEO

Users are 50% more likely to click on a company website if they have a first page organic search ranking as well as a Google Places listing. Improve your click-through rates by combining the two and dominate page one for searches performed within your area.

Google Places Optimisation in Numbers

  • 97%

    Of consumers search for local business online

  • 40%

    Of clicks go to the top listed Google place

  • 7

    Maximum number of places listed in the Google SERP

  • 38%

    Of searchers expect Google to return place listings based on their location

Featured Success Stories

Dulce Vida
Responsive Design & Dev
dulce-vida-2
Zulu Winter / First Bank of Rock
App UI/UX Design
zulu
BDA London
Responsive Design & Dev, Social Media
bda

The software industry is relatively fast-moving one – so we needed a site that was able to stand that test and give us more impact online. We were delighted with the outcome – the renewed site design has increased uptake on our products by over 40%!

JT Keating | Coretrace

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What we do
  • Natural SEO
  • Responsive Design
  • Social Media
Contact Information
Tone Agency
Burnley Business Centre,
Liverpool Road,
Burnley, BB12 6HH

T: 01282 686725
E: [email protected]

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  • Registered Company in England & Wales no: 07744137
  • Home
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    • Web Services
    • Responsive Web Design
    • Web Design Consultancy
    • Website Redesign
    • Web Development Services
    • Search (SEO)
    • Natural SEO
    • Local SEO Services
    • Link Building
    • Google Places Optimisation
    • Social Media
    • Social Media Consultancy
    • Content Marketing Services
    • Copywriting Services
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