nutshell synopsis "email marketing (done well) represents a superb opportunity to target and nurture customers"
We often describe ourselves as a “strategy agency” and the art of email marketing is no different. We love nothing more than starting with a blank piece of paper and outlining the business objectives of any digital marketing medium.
From that end goal we can work backwards to devise a detailed strategy which drives a clear blueprint to success encompassing clear tasks, defined milestones and shared responsibilities.
At Tone, we think the first email is crucial. For this reason, we aim to recognise the wants and needs of your typical consumer base from the beginning. In this way our experienced specialists make your email marketing strategy a success in both the short term and the long term, so get in touch today either by phone on 01282 686725 or by email by hitting the big yellow button; and see how we can help you and your business.
Introduction to email marketing
An email marketing campaign can be an effective way in which to engage and expand your client base. As well as being a method that can reach the masses quickly and inexpensively, email marketing (carried out in the correct way) can ensure a personal experience to each and every recipient… utilising core features of our email marketing offering – personalisation.
Add personality to your emails
An email arriving directly to a recipient inbox is likely to be overlooked or ignored if they deem it to be mass-marketed and unsolicited. With a bit of care though and a relatively simple personalised touch “Hi Mr Smith, hope London is good today” you can dramatically increase your chances of recipient interaction.
The benefits of email marketing
The key benefit of email marketing for us the double-whammy of very low entry level investment coupled with unparalleled reporting and measurement ability. Being able to monitor whether an email has been opened, then track the user movements to pin-point where they clicked in the email using heatmap technology, to tracking them through your website and being able to actively monitor how long they spent on your website and whether they interacted with the site in some way.
All of that knowledge for around £0.03 per recipient!
Keep your emails out of the junk pile
Naturally, building a high quality email marketing strategy does not come without its difficulties – that’s why we recommend working with us. Experts with extensive knowledge in the industry of digital marketing here at Tone will firstly aim to develop a target audience; these will be the individuals we aim to contact in your email marketing strategy. We then work to produce an email that will be informative and encourage potential customers to visit your website. Prior to sending, specialists ensure emails meet all necessary standards to avoid false detection as spam and diversion to the junk folder.
- Increase sales conversion
- Generate a repeat in sales
- Gain feedback from customers
explained on video
understanding the power of well executed email marketing
