SEO Site Architecture

One task which is criminally overlooked is the simple exercise of sitting back and objectively looking at the pages on a website as a tree diagram. This seemingly basic element of SEO is often missing when looking to attribute keywords to pages.

Define: SEO site architecture

Among sites which haven’t benefited from high quality SEO there is a common sin. All your key products, brand message and overall service list, covered on one page named… “Services”. If you have 10 key services we would encourage you to create 10 separate, well targeted, well-written, well-structured pages. This art of objectively looking at how best to organise content is what we call creating a site architecture.

There is lots more to this, but the over-riding objective is to ensure users are “fed” your content directly from a search engine result, rather than being dropped on a service page, or worse still homepage for them to actively go out and “hunt” the content for themselves.

A solid site architecture driven by keyword focus, in-depth sitemaps and ease of access will help search engines index your content better, which will in turn bring the targeted visitors you crave.

Get in touch to find out how we can develop a strong SEO site architecture on your website today. We can be reached over the phone on 01282 686725, or for a quicker solution click the button above.