There’s always lots of talk about whether or not infographics pack the same SEO punch as they did a few years ago. To answer the critics quickly and definitively, I’m going to put my neck on the line and say that they are just as powerful as before; I’d say they’re even more powerful these days because of the advances in online tools and technologies.
Allow me to clarify.
Firstly, and most importantly, people like their time; we all like to know that whatever time we do spend has been spent wisely. None of us want to spend an hour reading through a monster blog post in order to find some information that in actual fact, has no guarantee of even being there. This would be time wasting; and none of us are happy when we waste time.
So wouldn’t it be great if there was a way to transform a hugely boring blog post into a digestible piece of content that’s user-friendly and offers the same amount of information in a much quicker and visually appealing way?
There is; using infographics.
Planning and preparing an infographic
Use blog posts for infographic data and infographic data for blog posts
As you can see in the image, one small infographic could be broken down and re-purposed to create one medium-length blog post. A medium-length infographic could be broken down and repurposed to create two medium length blog posts and a long(ish) infographic could be re-purposed to create three blog posts.
The same can be said about blog content: If you write a statistical blog post, turn it into an infographic as well and share it. These are all great ways to build lots of content and links.
If you’re using other people’s infographic data to create a blog post, a counter argument or an agreeing point with new insights is usually the best way to approach it; you can approach the same people who originally shared and commented on the infographic. The hard work has been done: the audience is already there.
Marketing the infographic
It takes literally about one minute to check and could save you expensive design costs. Do this before you sign off the design and pay for it.
This is a quick way to spare the embarrassment of having a copied infographic out there that receives negative press. What’s more are the added benefits this can have to your link building.
We all know that the reason we create infographics is to gain exposure and acquire links. Using the visually similar image search AFTER your infographic has been published can also increase the number of links you receive from it.
Before you get to all the similar designs, Google will show all the sites with exactly the same design first; more accurately the exact infographic; even more accurately, YOUR infographic.
This is a great way to find the websites that have simply copied and pasted your infographic and used it on their website without embedding the code. Us digital marketers know that if the code is embedded, we get our link. If it’s copied and pasted, we don’t. Often the people who copy and paste the infographic do it without realising and a quick (polite) email highlighting the matter usually results in an apology on their behalf and the infographic being embedded within their site rather than copied and pasted.
This is link-building from the people you know already like the infographic. Deciding not to gain a link from these type of people at the expense of a small email would be ludicrous, especially when you know that they value the content enough to have already shared it with their audience once before. Get them to embed the piece and get the link!
We’ve even seen strong industry relationships forged from this polite interaction, so make sure upon publishing your infographic that you get the links you deserve.
Posted By Adam Veitch
Adam is our Project Manager - responsible for day-to-day client communication and seamless project delivery. Follow him on Twitter @adamveitch_tone or on Google+ Adam Veitch