Latest Posts
Why it’s not more traffic that you really need
I’m fortunate enough to have found myself on both sides of the desk when it comes to building revenue from web presences. Obviously we encounter questions and queries from prospective clients – and their inherent need for making more from their website(s). We’re also in charge of building enquiries and subsequent revenue from our own [...]
7 Common Pinterest Mistakes and How to Avoid Them
I’m going to be bold and say that Pinterest is my favourite social media channel. Not just because I love looking at beautiful images of far flung places, amazing animals, gorgeous clothes and recipes I can’t wait to cook myself, but because of how beneficial it can be to businesses who really ‘get’ the platform. [...]
Bucking Trends Part 2 – ROI Debunked
Over the course of my sales career I’ve come across more clichés and embellishments than I care for – as an example, I recently posted about how frustrated I get with the accepted ‘norm’ of a 2% website conversion rate. The next thing I’d like to debunk is that favourite phrase of many sales guys [...]
Why It Might be Time to Lay Off the Stuffing
You know, there are times during my working day when I truly, madly, deeply hate keywords. Not because I don’t think they hold any value or are part of great SEO, but because of the way I’ve seen them used. In your travels across the internet you must have come across at least one website [...]
Web Builds – Triple Filtered for Quality
We’re all about developing and refining our product so that it oozes the quality expected from a world-class agency. Like a good interior designer or a loving parent would, we like to stand back and take pride in our achievement. For us (I feel this particularly as a Project Manager) there is an immeasurable sense [...]
Introducing Business Growth Kit video course
It’s really important to me that we continually push boundaries and continue to deliver great content and provide great value with techniques that can be implemented right now. A couple of months ago we set about building a course which comprised of 5 exclusive videos a book and a ton of ‘addendum’ advice. I’m delighted [...]
Understanding and Measuring Your Content Marketing and Lead Nurturing
So, you’d like to magically attract new customers but aren’t quite sure how to do it. People have told you that you should use content marketing, lead generation and lead nurturing to convert otherwise passive website visitors into clients… but how do you measure that? It’s an intimidating prospect, and you could drown in a [...]
Finishing Projects – Major Hurdles, Overcoming Them and Just Getting Stuff Done
You know that dreaded feeling, when you seem to be forever lacking the follow through to finish a project. Sometimes – no matter how hard you try – you procrastinate, you make excuses and ignore your inner most desire to just get it done, seeming to stumble at the last hurdle (or several hurdles before [...]
Plan an Effective Sales Funnel and You’ve Planned an Effective Lead Generation Strategy
Today I’d like to clear up a misconception about the humble sales funnel. Contrary to popular belief, they aren’t big or scary and, thankfully, by carefully planning one you’ve already planned your lead generation and lead nurturing strategy. For those in need of a quick refresher, sales funnels are metaphorical structures through which leads are [...]
The Evolution of SEO – Where We Stand in 2013
You know SEO, that most fabled of marketing techniques that can whisk you up search engine results without a care in the world – all you need to do is force feed your copy as many keywords as possible and link like crazy, right? Wrong! Search engine optimisation has undergone a radical evolution. Thanks to [...]