Latest Posts

10 Unmissable Posts from 2014 to Kickstart your Business into 2015
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 16 Dec 2014

10 Unmissable Posts from 2014 to Kickstart your Business into 2015

Here at Tone, we read and bookmark more quality content than we have hot dinners (not literally, obviously). We do however go through so many that we could have listed over 100 from 2014 alone in this post. But, instead of over facing you with 100, we’ve single-handedly cherry-picked the most in-depth, insightful and actionable posts from 2014 […]

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The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 14 Nov 2014

The 6 Most Common Negative Keyword Mistakes in AdWords (and How to Fix Them)

Earlier this year Econsultancy reported that 58% of companies were expecting to increase their PPC budgets, 34% were going to keep the same budget and only 9% expecting to decrease their budget. This shift in budget means an increase in PPC competition, and of course more money for Google! However, this doesn’t necessarily mean that you have to increase your bids […]

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5 Things About Blogging That Your Boss Needs to Know
Liam

Posted by Liam

on the 15 Oct 2014

5 Things About Blogging That Your Boss Needs to Know

Blogging is still in its relative infancy. If we go back just ten years, your average customer wouldn’t have even heard of blogging. That is no longer the case. The marketing world is moving on quickly in the face of an entirely new (and arguably more effective) form of advertising – content marketing – which focuses on […]

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6 Crucial Lead Generation Techniques for Guaranteed Online Success
Adam Veitch

Posted by Adam Veitch

on the 25 Sep 2014

6 Crucial Lead Generation Techniques for Guaranteed Online Success

1. Your Website – Become laser-focused on your customers One thing that spending hours each day on the internet has taught us is that most websites are not designed to generate leads – or at the very least they’re designed to do so poorly. Websites littered with jargon, complicated navigation, and a with focus on […]

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Tone on location in Cambodia with CCF [Video]
Liam

Posted by Liam

on the 28 Aug 2014

Tone on location in Cambodia with CCF [Video]

A few of the Tone team are currently on location with a client in Cambodia.   With previous work under our belt for global non-profits including The Salvation Army we were delighted to be selected as the agency partner for Cambodian Children’s Fund for a forthcoming project.   The task at hand (due for completion December 14′ […]

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Top Tips for Marketers Using GIFs on Twitter
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 24 Jul 2014

Top Tips for Marketers Using GIFs on Twitter

Since floating on the New York stock market late last year, Twitter have been busy rolling out new features and layout improvements. Most recently, Twitter Support announced (ironically, in the form of a GIF, pronounced “JIF”) that users can now share and view animated GIFs on Twitter.com, iOS and Android! Starting today, you can share and view animated […]

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Productivity Case Study – How I Literally Made More Hours In the Day – 10% More!
Adam Veitch

Posted by Adam Veitch

on the 6 Jul 2014

Productivity Case Study – How I Literally Made More Hours In the Day – 10% More!

As a Project Manager, I spend the majority of my time organising others and ensuring that everyone else’s day runs smoothly. However, until only recently, this came at a price – the time spent organising others often left my own schedules in pieces. Strangely, the catalyst for fixing the error of my ways came via […]

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A (not so) Typical Day on Twitter Told in GIFs
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 23 May 2014

A (not so) Typical Day on Twitter Told in GIFs

If you’re a regular Twitter user like me, you’ll have no doubt expressed several emotions in reaction to other people’s Twitter behaviours, which got me wondering whether or not fellow Tweeters were thinking and reacting in the same way that I was when it came to Twitter spam/gold etc. With the thought fresh in my […]

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30 Inspiring Websites That Use Stunning Large Photo Sliders
Michael Almond

Posted by Michael Almond

on the 24 Apr 2014

30 Inspiring Websites That Use Stunning Large Photo Sliders

The use of large photo sliders in web design is a trend that’s on an upward curve. Visually appealing large photos not only grab people’s attention but they also give your website visitors an idea of what you and your website is about. As I trawl through the web looking for slider inspiration, I bookmark […]

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Case Study: Removing Pricing Improves Beta Sign Ups by 31%
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 14 Apr 2014

Case Study: Removing Pricing Improves Beta Sign Ups by 31%

In December 2013 we proudly invited people to join the beta list for our new web application, Unveil. Unveil allows web and graphic designers to present design concepts to clients and get real time feedback all in one place. Unveil significantly reduces the amount of back and forth email communication saving designers and clients valuable time. Objective […]

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