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Case Study: Removing Pricing Improves Beta Sign Ups by 31%
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 14 Apr 2014

Case Study: Removing Pricing Improves Beta Sign Ups by 31%

In December 2013 we proudly invited people to join the beta list for our new web application, Unveil. Unveil allows web and graphic designers to present design concepts to clients and get real time feedback all in one place. Unveil significantly reduces the amount of back and forth email communication saving designers and clients valuable time. Objective […]

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The 3 Most Effective Ways to Combat the Decline in Facebook Organic Reach
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 31 Mar 2014

The 3 Most Effective Ways to Combat the Decline in Facebook Organic Reach

Since its inception a decade ago, Facebook has become one of the Internet’s most powerful and popular websites. By the end of 2013, Facebook had 1.23bn monthly active users worldwide, while 757m people logged in everyday. Along with these astonishing user statistics, the fact that its own mission is to ‘give people the power to […]

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The frustrations of recruitment (and a new position)
David Redmond

Posted by David Redmond

on the 25 Mar 2014

The frustrations of recruitment (and a new position)

Back when I was cutting my teeth in digital, I could never understand why my boss couldn’t plug the obvious gaps we had.  Just hire more people – how hard can it be, right? As it turns out – very. Take us for example. As a lifelong sales guy, I can safely say that the […]

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Google+ Local – make your listing stand out from the crowd

Posted by Nick Rink

on the 14 Mar 2014

Google+ Local – make your listing stand out from the crowd

There are a host of different ways to market your business these days, both online and offline. For any business looking to grow their local customer base the printed Yellow Pages used to be the go-to source. Now it’s the web with over 90% of all UK online searches starting on Google, which makes it […]

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What is “Bottom of the Funnel” Content?
Liam

Posted by Liam

on the 24 Feb 2014

What is “Bottom of the Funnel” Content?

If you’re interested in finding out more about “bottom of the funnel” content, we assume you are already on a lead generation and inbound marketing journey. However, for a recap on how we got here, take a look at our previous posts on “middle of the funnel” content and “top of the funnel” content.  So […]

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Infographics – The Latest Global, US & UK Google+ User Statistics
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 14 Feb 2014

Infographics – The Latest Global, US & UK Google+ User Statistics

Whether you’ve embraced Google+ or not yet, there’s no denying that it’s a super slick social network on the rise. Google+ registration has more than doubled from 2012 to 2013, although active monthly users have dropped from 51% to 32% according to weare.social. Still, I for one have recently stepped up my activity on Google+ […]

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What is “Middle of the Funnel” Content?
Liam

Posted by Liam

on the 5 Feb 2014

What is “Middle of the Funnel” Content?

So you’ve identified your ideal prospects, started to commence a relationship with these leads via “top of the funnel” content and are now looking to take the next step in this marketing journey. After reading our previous post on the subject, you’ll no doubt be aware that the first stage in transforming your web presence […]

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An Interview with Mike McGrail of Velocity Digital on Social Media, Event Speaking, & Vine!
Anthony Mcloughlin

Posted by Anthony Mcloughlin

on the 30 Jan 2014

An Interview with Mike McGrail of Velocity Digital on Social Media, Event Speaking, & Vine!

I am pleased to introduce a fellow and well experienced digital marketer to the Tone blog today, Mike McGrail. Mike’s been immersed in marketing long before Tone was even an embryo and is now the Managing Director (and founder) of Velocity Digital; an agency based in Edinburgh who specialise in social media and content creation/marketing – […]

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5 Things you Should be Doing Right Now to Convert Passive Visitors into Leads
Liam

Posted by Liam

on the 9 Jan 2014

5 Things you Should be Doing Right Now to Convert Passive Visitors into Leads

“Allegiance, after all, has to work two ways; and one can grow weary of an allegiance which is not reciprocal.” ― James Baldwin, Nobody Knows My Name When you set out on this journey you swore an oath of allegiance to your prospective audience; now you’re glazed over, vaguely staring through your screen at the […]

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Tone Top Ten – Amazon Prime Air Drones, Declining Facebook Reach and a Little Psychology Lesson
Charlotte Varela

Posted by Charlotte Varela

on the 20 Dec 2013

Tone Top Ten – Amazon Prime Air Drones, Declining Facebook Reach and a Little Psychology Lesson

I’m sure we won’t be the only ones nursing sore heads and full bellies during our Christmas break, so this month’s Tone Top Ten has come round a little early. December has been all about great advice, interesting insights and a little thing called an Amazon Prime Air Drone. You might have heard of it… […]

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